Associate Brand Manager

Mark Anthony Brewing

Day-to-Day:

  • Support the day-to-day management of the MABI portfolio of brands
  • Analyze and understand business/brand performance and the competitive landscape
  • Work with Mark Anthony Brewing to deliver products to the market on-time
  • Interpret various data sources to develop compelling sell-in stories for retailers and wholesalers
  • Work with Shopper Marketing to develop retail tools including point-of-sale, programs and coupons
  • Work with media agency to execute media plans
  • Special projects including brand health, pricing, and marketing mix analyses

Planning:

  • Work with Mark Anthony International Brands to manage packaging and innovation development
  • Develop accurate forecasts of the brands and SKUs
  • Maintain close connection with sales to ensure that brand strategies are executed with excellence
  • Develop and maintain strong relationships with compliance and finance teams to enable swift execution and approval of marketing initiatives
  • Manage new and discontinued SKUs
  • Recommend annual volume and distribution plans

Reporting:

  • Develop monthly executive dashboard and Marketing Town Hall presentations
  • Provide input and support for the Quarterly Business Review meetings
  • Ad-Hoc Data Pulls

Administrative:

  • Support the brand marketing budget tracking and reporting
  • Support multiple agency relationships

Minimum Requirements:

  • Minimum 2 years of consumer packaged goods experience (sales experience is a bonus)
  • Strong analytical skills coupled with a consumer orientation and experience in the CPG industry; Beverage Alcohol experience a bonus including understanding of the three-tier system
  • Pragmatic individual with financial analysis abilities; able to synthesize data into key recommendations and action plans
  • BA in Business/Marketing or a related field, graduate degree preferred
  • Experience using IRI and/or Nielsen a plus
  • Proficient in Excel and PowerPoint
  • Strong written and oral communication skills as well as excellent presentation abilities
  • Strong teamwork orientation
  • Strong, confident personality – able to present to company president and Sales General Managers
  • Ability to simplify complex situations
  • Creative thinker with the ability to deliver “out of the box” solutions
  • Nimble/Flexible and Entrepreneurial Mindset; Can thrive in an ambiguous environment
  • Bring an outgoing and approachable personality to the job daily
  • Cross-functional leadership with an ability to influence people to a shared vision. Can generate buy-in from multiple stakeholders
  • Highly motivated self-starter
  • High attention to detail with a great ability to multi-task
  • Ability to travel up to 15% of the time

Personal Characteristics:

  • Works with a strong sense of urgency
  • Is authentic, open (no agenda), trustworthy and trusting
  • Humble yet confident, able to put the growth of the company/team/brands first
  • Thrives in ambiguity, does not need all information to navigate effectively, simplifies complex processes and ideas
  • Effective communicator, able to convey both written and verbal messages clearly and concisely. Demonstrates leadership and strategic influencing skills.
  • Highly collaborative, demonstrated ability to work across functions, business units and geographies. Ability to prioritize and manage multiple projects at one time.
  • Competent, able to work independently and “roll up your sleeves” to make things happen. Team player who thrives in a fast paced, high intensity, dynamic environment. Effective business systems thinker and a good understanding of business process knowledge.
  • Is curious, constantly questions the way things are done in a constructive manner and thrives on change that improves results. Fully committed to organizational success, possesses a “can do” attitude and believes anything is possible with the right focus. Able to course correct to feedback and demonstrates agility within a dynamic environment.
  • Results oriented

To apply for this job please visit recruiting2.ultipro.com.