The leading American brewer, bringing people together for 165 years. Enjoy Responsibly ©2019.
The Media Manager is a critically important role in the US Marketing organization. We are looking for subject-matter experts and thought-leaders in the media space that can translate the strategic objectives of our brands in a high-performing plan that can drive the desired results.
The Media Manager will guide the budgeting, planning, and execution of the media campaigns supporting the most iconic brands in the Anheuser-Busch portfolio. He/she will work in close contact with our media agency and partners, coordinating resource allocations and defining priorities.
The ideal candidate has an obsession with driving results but also finding new ways of doing things in the media and marketing space. We are looking for a data-driven individual that is willing to dive into multiple resources to gauge the competitive trends and gather consumer insights that will allow to unlock key strategic opportunities.
Communication is a critical aspect of the job: the Senior Media Manager needs to clearly communicate priorities, opportunities, guidelines, and rationale of the decisions taken to a technical and non-technical audience that ranges from C-level executives to junior employees, using multiple formats (presentations, email, reports, briefings, and face-to-face conversations).
Local relationship with professional/college teams, venues, ski properties and promoters (directly managing some Tier 2/3 properties)
Increase AB InBev’s brand penetration, consideration and attributes by executing and localizing media
Provide local expertise to Sales , Regional Marketing Team , trade marketing, wholesalers and other internal stakeholders on sports platforms
Manage sports experiential budget and portfolio of sports assets in the region
- Bachelor’s in Marketing, Business, or related fields.
- Strong communication, organization multi-tasking and negotiation skills
- Strong analytic skills with ability to build plans based on well-defined KPIs
- 5-7 years of Media experience within a Media agency or B2C company, preferably in the CPG space.
- Strong knowledge of traditional and emerging media platforms and planning principles (buying, content, measurement), marketing mix development and media understanding, media/campaign evaluation, and brand health tracking.
- Strong analytical skills. Proficiency in statistics, experimental design, survey creation and analysis, qualitative research is a plus.
- Ability to lead and manage parallel projects and work effectively with multiple stakeholders.
- Effective communicator with ability of building trust and engagement and acting as an influencer at all levels.
- Clear demonstration of understanding ‘acting as an owner’ and living it. Feels confident to respectfully challenge existing processes or ways of working.
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.
As America’s leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It’s this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It’s this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
To apply for this job please visit abinbev.taleo.net.